Importance of cash flow

piggyCash flow is the lifeblood of a business

While a business may have sufficient earnings on paper to pay dividends and encourage investment, if there is not enough cash generated to pay suppliers, employees and cover other monthly overheads then trouble is not far around the corner.

Most business failures are not the result of poor sales, poor service, poor quality or lack of innovation. They are the result of poor cash flow. It is not, therefore, something that should be left to chance. Even the most conservatively managed business can get caught out.

The creative skill set required to manage a business is different to the skill set required to manage cash flow. Most business owners and directors have not had any formal training in cash flow management, yet as a business grows it creates a need for increasingly specialist knowledge in this area.

“The team at Conatus is very approachable, always happy to help and really good to talk to and share ideas with. They really care about helping people achieve their goals.”

Effective cash flow management is not a short-term fix, it is an essential practice that should underpin the operation of every business wishing to ensure long-term stability and provide a platform for growth.

Good cash flow will help to:

Conatus provides an outsourced bookkeeping service that takes the pressure off business managers and helps to proactively manage the cash flow of a business.


Conatus provides an outsourced bookkeeping service that takes the pressure off business managers and helps to proactively manage the cash flow of a business. To find out more call us now on 01473 851587 or email admin@conatusbookkeeping.co.uk.

Contact us

Call us now on 01473 851587 or email admin@conatusbookkeeping.co.uk.